Thursday, June 25, 2009

Gay Boys Know How to Make it Last



Perez Hilton followed through on statements his lawyer made on Tuesday and sued Black Eyed Peasmanager Liborio "Polo" Molina for assault after Monday's alleged altercation.   In a related development, Hilton issued a statement apologizing for uttering an anti-gay slur against Will.I.Am during the incident.

PRESCRIPTION:   This story has all the makings for for a publicist pie:
  1. seize an opportunity to blow a situation WAY out of proportion
  2. make sure the opportunity involves people more famous than you
  3. bake until story builds some traction
  4. before story is completely done, file a lawsuit, issue an apology
  5. when popularity drops cook up some more publicist pie

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