All the buzz says companies that get the most loyal followers have mastered partnering relevent content attached to their brands. It's what makes moms flock to huggies.com to find out tips on taking care of their babies while gently courting the brand.
But how do you do that with food without creating an endless cookbook? Special K which is really just cereal has seemed to have grown beyond just the bowl to bars and drinks. A gradual rollout it seems, how over time there now is a way to eat Special K for breakfast, lunch and snacks and hey, why not dinner.
But still, how do you GET one to court the whole brand? Look at other successful food brands and innovate.
Special K, which is really just cereal and has seemed to have grown beyond just the bowl to bars and drinks now does all the same things that Weight Watchers does-- by a providing systematic yet individualized approach to dieting and eating. Now you don't have to shop for a variety of foods by different brands to meet your goal. Just shop one brand for everything.
Now to Weight Watchers credit they have long had branded products attached to their meal planning tool/ content. Their model has been copied and innovated updated.
Let's see who finishes their vegetables and can have dessert.