Unoffical Chris Brown Rhianna Case Study

Wow, some publicist out there is having a bad night! Going on CNN was a baaaaaaaad idea. Or, he just was not equipped or prepped enough to deal with an interviewer like Larry King.

He picked one of the biggest and most influential outlets to mess up on. However, if you want to look at both Chris and Rhianna, each as an individual media campaign, clearly Rhianna has the best one.

Why?

By not speaking she is putting Chris Brown on the defense and the more he talks, the more he digs himself into a hole. As he looks worse, she begins to look better. Even the camera angles on Larry King make him look guilty. Kind of reminds you of the O.J covers during the trial. 

I know, so much thought goes into ideas like these so we wont even talk about a stylist who is having a bad night either.

Back to Chris and Rhianna. The best campaigns draw people to a brand that brings out loyal emotions. They also up personal stock and album sales. Overall, Rhianna has become the sincere victim. Key word being sincere because everyone loves a victim.