9-11 Terror Plot Story Looks Like Christmas

Christmas is a holiday that falls on the same day every year and everyone knows what to expect. That's why many companies start planning Christmas "messages" in July. Weeks or months before Christmas is the perfect time to plan out campaigns that evoke messages of care, hope and so on.

Let's ignore conspiracy theories for a moment and look at what the real PR story might be around the recent terror raids in NYC.

NYC, the Dept of Homeland security, whomever handles terror stuff-- knew that 9-11 would come and if there was no positive news to report, the city and government would be hit with a barrage of negative stories. But, if the city puts out a story before a "story" can be created, they can, if done right, look good without even trying and everyone feels safe. Now that, is a great message to evoke.

We all knew an Osama tape would emerge and it did. The public's focus was redirected with story of a squashed terror plot that emerged with no arrests, few suspects and even fewer details. Its was great to see the FBI and other departments front and center working to keep us safe even if we have no idea what is going on and no real information has been provided. Whatever they did sure looked important and ultimately made a tape from Osama somehow seem less important --and that's really all that matters. 

This story is a true testament that good PR, if done right can work on any day of the year.